"Don't be a dick." That simple notion is the first of Victor Lucas' 3D rules. The others? Don't dick around and don't hang out with dicks. Some would lead you to believe the games press is filled with dicks. It's not. With this in mind, I seek out the best games writing - from news to interviews to reviews and beyond - and highlight it here.
That newfangled Xbawks has sure been taking a beating, but it’s particularly easy prey, given the ludicrous costs to the consumer (and they’re more than monetary). But it does take a master to present the arguments as to why Microsoft is failing here. Rob Fahey and John Teti do well.
Why did Microsoft do what? Shoot itself in the foot, basically, with those, uh, features it has on Xbox One. Here’s part of why:
The first is that people are already familiar with the idea of licensing over ownership…This focus on technicalities to the exclusion of a broad understanding of a wider picture that includes complicating factors like sentiment and public opinion is a common flaw in the games business, as well as being easy to identify in other parts of the technology and entertainment businesses.
A little different, this take, saying Microsoft is misguided in their marketing.
“Talking to us” is an exception to the rule at Microsoft’s Xbox events. Their default mode is to address a demographic caricature who was born in a marketeer’s binder. That caricature, as far as I can tell, begins with a 20-something white male who only loves to shoot at things, except he also thinks magic knights are cool, just not as cool as the shooting. Plenty of those people exist, but the other thing about Mr. Demographic is that he just fell off the turnip truck.
This article has some other gems in it, too, including why bugs and issues at these events mean so much to us.
Because you need to.