Is there false advertising going on in regards to Mass Effect 3 and its rather rigid ending? That’s for you to decide. And, perhaps, the Better Business Bureau, who are concerned with the word ‘completely’ in the following sentence: “experience the beginning, middle, and end of an emotional story unlike any other, where the decisions you make completely shape your experience and outcome.”

Kyle Orland responds to this by saying:

In any case, a mature gamer should know that statements made about a game that’s still in development are often aspirational and should always be taken with a grain of salt. The best laid development plans often have to be revised and thrown out as the actual street date for a game approaches. Being optimistic about how the final product will come together is not the same as outright lying about your goals.

Orland, Kyle. “Did Bioware actually lie about the ending to Mass Effect 3?” (Ars Technica: April 11, 2012) <http://arstechnica.com/gaming/news/2012/04/did-bioware-actually-lie-about-the-ending-to-mass-effect-3.ars?clicked=related_right>.